10 Insane Facts That Show How Big The Pokemon Go Craze Really Is

July 17th, 2016
​By Eli Solidum
Pokemon Go has millions of people across the world going crazy. How big is this cultural phenomenon really? From number of users to daily revenue, here are some insane facts you probably didn't know.
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3. After Just 10 Days, There Could Be Up To 21 Million Pokemon Go Users
5% of Android users have downloaded the game just days after its release, and this could balloon as it continues to gain popularity. This is in the United States alone, where there are about 100 million Android users. Another estimated 5 million iOS users play the game, but recent data has not been readily available. As more data comes in, these numbers could increase exponentially, and some already estimate that 21 million people globally are partaking in the cultural phenomenon.

2. Daily Retention Rate Is Crushing All Other Games
While the popularity of some games come and go as quickly as you transfer Pidgeys to Professor Willow, Pokemon Go has an unheard of retention rate. The average game loses 75% of its players after the first day it is downloaded. Pokemon Go? Just 25%. By day three, the retention rate for most mobile games is close to 0%. Pokemon Go is sitting steady at just under 70%.

​1. It Is Making A Lot Of Money
On average, Pokemon Go earns a quarter per daily active user. Compare that to the average game that earns about 10 cents per daily active user. While exact revenue is unknown and has not been released, this can be estimated to be up to $5 million a day if the bold estimate of 21 million active users is correct. Even if it is closer to the more realistic 10-12 million daily active users, that is still a whopping amount of moolah. 

Oh, and keep in mind that we are only on day 10 of this craze. Some people say it will die quickly, but history repeats itself and the Pokemon craze has repeated itself time and time again. The relatively unknown Niantic, a subsidiary of Google heavily invested in by Nintendo, has created something great. Whether you are an aspiring Pokemon master or an unfortunate business owner who happens to be near a Pokestop, one cannot help but be in awe of the fact that we may be experiencing the 2010's biggest and most widespread cultural phenomenon yet.